When sponsorship turns unconventional

Event planning is not a simple task, specially when we talk about budget. This post will be a simulation of a possible scene in which an app for events, such as Digivents, can be used as an unconventional sponsorship tool.

 

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Let’s make an example:

Your event is pointed towards 300 people who will be in the city for 4 days. The hotel that is going to host the event has a settled restaurant: these people are seen as potential clients. Let’s analyse how your app for events, which will be downloaded by a great number of attendees, can be used to improve the event’s profitability. And this conjugating with our main goal of costs containment with an advantage for the other part (“win-win” paradigm).
The best moment to make a deal and negotiate is the agreement closure phase… we’ll try to highlight the possible scenarios:
1) If the hotel is willing to reduce the rooms rate by 5%, you can think about including its restaurant inside the event map and add some advices about it in the “Suggested Restaurants” app section part.
2) If the hotel is willing to reduce prices by 10%, you could create in the app a dedicated section for the restaurant including the menu and a link to their website.
3) On the other hand, if the hotel is willing to reduce us the contract by 15%, you could agree to send push messages to all the attendees who have downloaded the app and that could be able to enjoy -at the end of the day- a discount coupon for the hotel’s restaurant.
This way you got to reduce the budget for your event without needing further sponsors!
Apps not only help you improve the engagement  of the attendees but can also allow you to reduce costs and create stronger bounds with your service providers. Make useful the app for your business!