On 23th September the Franco Parenti Theatre, in Milan, hosted the Digital Marketing Forum 2014 event, organized by Richmond Italia. The event was oriented towards professionals of the technology industry relative to marketing, branding, digital marketing, social media, email marketing, etc.
The main goal of the Digital Forum is, in just one day, answer to the increasing request of technological and strategical experience that goes from the web to the mobile. Digivents has participated and collaborated with the app realization:
By clicking the button My Agenda, each attendee was able to visualize not only the daily program but also their customized agenda with their own appointments. Inside the app there were available useful information (event’s information, map, agreed parkings, exhibitor map, etc.) and social networking functionalities to make the event more interactive. Moreover, attendees had access to all the information about the workshops and an assessment questionnaire for each speech.
The Communication Responsible at Richmond Italia, Paola Signorino, has commented:
“We’re very satisfied with the application that GOAPP has developed for the Digital Marketing Forum. It is a useful work tool for events, especially if their management is as complex as ours. It helped our attendees to have useful information, follow the program, be easily in touch with the other attendees and with our organizers. Instead, the added value was to be able to have immediate feedback and give updated contents in real time.”