GAMIFICATION: An effective tool to engage the audience in events

Companies and event planning agencies are facing a new challenge: increase and improve the audience engagement at events. A not-so-simple challenge but if it is developed correctly, turns out to be a success. In this era in which building opportunities and building customer loyalty is a must, the engagement is the first and most important goal of almost every company or association. Tecnology in terms of “games” in apps or web is considered an efficient tool to reach this goal.


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